Secret subliminal image pulses on your computer

Secret subliminal image pulses on your computer

I have taken this from a Facebook conversation. It’s about why Microsoft have spent so much money on 3.25 seconds of start up music! The power of sound is immense. 

We inhabit a world of frequency, where hidden codes, subliminal messages and logos and symbols (sigils) abound…if only you can see them.
‘Programme’ is a word which we accept without question when watching TV or listening to the radio, or even staring up the computer!
Microsoft have spent a fortune on their start up music for very good reason. You can hear the various short pieces on this very interesting article.

Brian Eno’s brief to write Microsoft Windows 95 startup music stated that it must be universal, inspiring, sentimental, emotional etc. and also exactly 3¼ seconds long. Why? Are there cultural codings preparing us to be affected in specific ways and impacting on the overall Windows experience. Microsoft wanted a piece of music to evoke the basic experience of using their operating system, which meant, in essence, to situate a user’s emotional frame of reference within certain parameters. and thereby develop a better relationship with their software.

Robert Fripp composed the follow up Window’s Vista start up music.
The Microsoft design team told him that music has to connect to the theme of Vista’s Aero visuals, “clear, confident, and connected” with an overall softer and gentler experience than previous Windows versions. Fripp notes the importance of the music being “green and blue,” which means that the music must reflect “cooler temperatures. When asked “So what key is green and blue?”; Fripp’s answer is “combinations of D and E” the soundscape contains four chords, each corresponding to a color in the Window’s flag, and the melody has two parallel sections that are “played in an intentional ‘Win-dows Vis-ta’ rhythm,” thereby adding an element of branding as well

The way music affects our experience and the meanings that emerge from it are enriched when combined with visuals.
Signals and cues emerge in the background, rewarding or sparking attention without demanding it. The environment becomes a flowing weave of musical, semantic, and visual communication.
Music attunes us to that environment in ways that are emotional, meaningful, and physiological affecting our primordial weddedness to the world. It quite literally, shapes to the fullest extent possible the computer space as it spills out into the user’s local environment, personalising an impersonal computer and software suite and integrating it into a user’s habitus.

Multimedia forms have become an interactive place. evoking a rich panoply of attachments, feelings, responses, and possible (inter)actions.
This enables us not only to feel better about the device itself, but to work better with it, being more creative and more able to overlook and cope with minor problems. The Microsoft Vista slogan of “clear, confident, and connected” is not only an attempt to evoke a particular emotional response but to shape our basic emotional ground tone, and to do so in a way that alters the user’s relationship to Microsoft Windows, as it exists in a particular environment populated by other objects, sounds, visuals, tactiles, and possibly other people.
“The Microsoft Sound carves out a unique and user-friendly space against a corporate, mass-manufactured backdrop, epitomized, perhaps, by the continual murmur of everyday digital life—including, pointedly, the very computer running Windows (the computer’s fan whir and monitor hum would then be keynotes).”

So, is it just a pretty, soothing jingle for the billions of Microsoft users every time they boot up their computers or mind control for the masses. to keep them with the programme?

..Found an invention and it’s patent which may explain why Microsoft Windows goes to such lengths and expense with their startup music?
“Certain monitors can emit electromagnetic field pulses that excite a sensory resonance in a nearby subject, through image pulses that are so weak as to be subliminal. This is unfortunate since it opens a way for mischievous application of the invention, whereby people are exposed unknowingly to manipulation of their nervous systems for someone else’s purposes. Such application would be unethical and is of course not advocated. It is mentioned here in order to alert the public to the possibility of covert abuse that may occur while being online, or while watching TV, a video, or a DVD.”


~ by cloudslikemountains on March 20, 2013.

%d bloggers like this: